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EP 1 – AI and investments: opportunities in Latin America

Eduardo Vieira, CMO at SoftBank Brazil, discusses AI-first startups, investment criteria, and the future of AI strategy in Latin America.

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What do they say about us?

Renato Billa

Norton

The crisis management deliveries were excellent — especially content planning and media planning. Keep this spirit of restlessness and curiosity; that’s the company’s greatest differentiator.

Osvaldo Meneghel

Sage / IOB

The fundamentals and insights the agency brings inspire great confidence at the executive level and demonstrate the quality of the work. At Convecom, F2F was key to our success, delivering the best booth, best messaging, and strong impact across the entire event.

Filipe Xavier

GE HealthCare

F2F is one of those rare partners you make sure to keep close. The commitment of its professionals, supported by a culture that genuinely strives to exceed expectations, makes the agency essential for any company aiming for marketing and communication success.

Danilo Quintino

Saint-Gobain Abrasivos (Norton Abrasivos)

F2F Digital’s greatest differentiator is its deep involvement with our challenges and its drive to create new things through flexible, agile, and lightweight processes.

Marcela Bhering

Merz Aesthetics LATAM

No delivery would have been as rewarding without the F2F team — fully committed to Merz every day, adjusting the course together on each project until achieving outstanding results.

Daniela Lopes

Lopes

The agency’s contribution went beyond tactical execution and reached a strategic level. F2F was a key partner in governance and in leading initiatives alongside our commercial team.

Juliana Sales

Itaú Cultural

Our work has never been easy, which is exactly why our partnership with F2F has always been so strong. Without you, we wouldn’t be able to accomplish half of what we do.

Cristiane Vendrame

Rhodia

You truly dive deep and dedicate yourselves to our projects, delivering highly creative work. We can see the care and attention put into every detail.

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