WorkanaQuality in strategy, execution, and lead generation.
Branding and Performance working together resulted in increased lead generation and new deals closed with large enterprises. Discover the Workana for Companies case.
+ 370 kviews
+ 7,2 mimpressions
25% lead conversion rate
14% of new clients were large enterprises
In the tech world, many people were already familiar with Workana. But our challenge was to introduce a major new offering: Workana for Companies, a tailored solution for large corporations.
And how do you launch a new brand while simultaneously meeting aggressive business targets? With a custom-built strategy and a lot of creativity.
In just a few months, through rich content, testimonials, events, and hundreds of performance-driven assets, we built a campaign storytelling that engaged CTOs and delivered tangible results: sales conversion with large enterprises.