Alceu Valença Exhibition at Itaú Cultural

The goal of this campaign was to connect audiences with the story of singer, songwriter, and instrumentalist Alceu Valença, inviting them to visit the exhibition about his life and work. To bring this piece of Brazilian culture to a broader audience, we developed a complete digital presence strategy featuring video production, social media content, Instagram filters, and a smart media plan.

The project generated strong impressions across digital channels, with standout results in view-through rates and engagement for each piece of content.