Performance Optimization with GE HealthCare

A precise understanding of the problem enables better analysis and more effective action. That’s true in healthcare — and it’s also true in Digital Marketing. This was the approach we used to help GE HealthCare communicate with a highly segmented audience while optimizing media investment.

Based on an in-depth analysis of 2021 performance, our media team redesigned the strategy by excluding inefficient audiences, reducing the variety of formats, and leveraging each one according to the defined objectives. In addition, we took advantage of LinkedIn’s high targeting precision to reach increasingly qualified leads, combining the brand’s own database, lookalike audiences, retargeting, and cold targeting.

All of this delivered stronger results with reduced investment — and most importantly:

The client gained access to highly qualified leads, ready to be converted into sales of high-value medical equipment that truly make a difference in people’s lives.