CEO-influencer: the advantages this brings to a company
iFood Executive positioning – Fabrício Bloisi
Well-crafted messaging, strong presence, and lasting impressions
The digital presence of executives across online channels has a profound impact on how a brand is perceived by its audience. Yet, only 23% of companies have a CEO who is digitally active.
Fabrício Bloisi, CEO of iFood, recognized this opportunity and partnered with us to strengthen his influence on social media, investing in strategies to expand his visibility and follower base.
To ensure clear and cohesive communication, the strategy revolved around three core pillars that have guided Fabrício’s professional journey: innovation, entrepreneurship, and social responsibility.
From there, we developed a consistent editorial framework that covered both technical topics and timely discussions relevant to his area of expertise, all adapted to the distinct audiences and formats of the social platforms we focused on.
Beyond building a strong community, this robust digital positioning led to increased visibility for the executive in major media outlets such as Valor Econômico and Forbes.