How to create relevance in just one minute
IOB Weekly bulletin – “Got a Minute?”
Hot topics that fit into your free time
For a strong Awareness and Branding strategy, it is essential to position the brand as a reliable source of relevant and accessible information — especially when the target audience is in the accounting field. And that is exactly what we built with IOB.
We transformed breaking news from the accounting, tax, legal, labor, and financial worlds (among others) into short weekly video bites through the “Got a Minute?” bulletin. A lighter, more human way to share knowledge, be useful, and stay connected with the audience.
Over three years of work, we produced more than 100 episodes and 33 special editions.
“Got a Minute?” successfully engaged audiences from accounting firms and small businesses, keeping them more connected and better informed. It also became an important internal engagement tool, with employees taking part as presenters of the bulletins.