Two sides of the same coin, powered by technology

Avenue, a financial institution specialized in international investments, had already established a strong position in the market with its U.S. dollar investment accounts.

As it continued to expand its portfolio, a new challenge emerged: launching a new product feature — the multi-currency card, a solution that also enabled a wallet in euros.

To promote this innovation, the campaign “Between Euro and Dollar, Choose Avenue” was created. Through a creative approach, we highlighted the duality faced by users when choosing between market options and, in a simple and objective way, showed that Avenue offers both solutions.

Artificial Intelligence specialists from F2F Agency developed 3D American and European cities built on the foundation of their respective currencies and brought them to life through animation, further enhancing the concept.

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