3 years of partnership with results big enough to blow up the globe

Globo’s advertising solutions ecosystem, Globo Ads, brought us a challenge as big as its own scale: building a strong digital reference in the B2B market.

To achieve this goal, our content pillars followed rigorous strategies, including:

• Case studies: showcasing the results and impact generated for partner brands;

• Audience specialization: with a broad portfolio, it was essential to communicate different solutions, products, and events;

• Talent collaborations: major entertainment figures helped amplify the message.

As a result, we were able to expand the follower community and significantly increase brand engagement, reaching the milestone of 100,000 followers six months ahead of schedule.