Awakening our unlimited potential with AI

Alares 360° Campaign

A bold idea, a complex execution, and a delivery right on schedule

↑ 180% organic views (FB & IG)

+9,7% opportunities in the telesales channel

The Brazilian telecommunications market is highly competitive and often marked by repetitive, commoditized messaging, focused on confusing offers and misleading prices.

With this scenario in mind, our team created a bold communication strategy that set our partner Alares apart from the competition through the campaign “Awaken Your Unlimited Potential.”

As part of the campaign, we developed several 3D characters with the support of Artificial Intelligence, each linked to different brand attributes. Some of them include:

Jaguar: leadership, agility, and stability;
Octopus: multitasking technology;
Cat: stability and speed.

The campaign unfolded across multiple fronts — from digital platforms with trends and real-time content to TV and OOH — driving a powerful increase in brand awareness.