E-Pusher, the force driving sustainable navigation
KOTUG B2B media campaign (LinkedIn and Google Search)
One campaign, major impact: from navigation to all eyes on the first hybrid electric tugboat.
With over a century of operations, KOTUG has always been at the forefront of movements transforming the maritime industry — a sector where innovation must move hand in hand with safety, efficiency, and sustainability. In this context, the challenge emerged: to guide users from introduction to final sale of the E-Pusher, the first electric tugboat adaptable to alternative energy sources such as hydrogen.
The strategy was built on a precise understanding of the landscape: a highly specialized audience composed of decision-makers from major logistics operations, sustainability leaders, and public managers across Europe. It required the combination of three full-funnel media pillars: Awareness, lead qualification, and positioning on Google Search and LinkedIn — alongside a balanced mix of institutional reach and active consideration stimulus.
The project was consolidated into a media plan that orchestrated attraction and engagement as its driving forces, featuring static and video formats with specific CTAs tailored to each objective. Highlighting the scale and sustainable impact shaping the future of vessels worldwide.
With this initiative, KOTUG expands its presence in the global debate on the future of inland navigation, reinforces its role as a benchmark in sustainable innovation, and establishes the E-Pusher as a concrete milestone in the maritime sector’s energy transition.