img img About F2F
img img Methodology
img img Cases
img img Blog
img img Work With Us
img img Newsletter
img img F2F Talks
img img AI FirstCast
img Linkedin
img Instagram
img YouTube

Marketing–Sales Governance at Lopes Real Estate

Lopes Helping the company improve digital lead acquisition performance and increase ROI and KPIs that were below target.
Unity creates strength — and boosts conversions!
300% more leads generated

With Lopes, the challenge was to follow the customer journey from lead prospecting to conversion and identify where improvements could be implemented. To connect marketing actions with sales efforts, we implemented a governance model with shared goals and frictionless communication.

We structured a robust team, measured sales conversion rates, and adopted strategies focused on branding, demand generation, and CRM.

Thanks to careful planning and execution, we were able to go beyond surface-level symptoms and address the root causes of the problem, creating long-term solutions that drive results both in the short and long term.

“F2F plays a fundamental role in achieving our sales results.”
 Daniela Lopes, Head of Marketing at Lopes Real Estate