The 2nd largest TV brand, on your TV

TCL, the official sponsor of CONMEBOL Libertadores since 2023, launches the campaign “Prepare your home for the big games,” highlighting the excitement of South American football and the innovation behind its products.

Developed by F2F Agency, the strategy features four films that connect decisive moments of the tournament with the brand’s product differentiators — TVs, air conditioners, washer-dryers, and refrigerators.

The campaign was rolled out across digital channels in key regional markets such as Brazil, Argentina, Chile, and Panama. The goal is to reinforce TCL’s position as a global technology reference and bring the brand closer to the most passionate fans, enhancing the experience of following major sporting events.

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