+ 42%average monthly impressions (2023 vs. 2024)***
Three years ago, Merz Aesthetics LATAM asked us a key question: how can we improve engagement with our story on LinkedIn? In 2023, they trusted us with the mission of planning the answer.
The objectives were clear: create content that delivers even more value to the target audience and strengthen an engaged digital community.
From there, we launched a multi-year brand planning process, with a strategic approach tailored to all communication targets on LinkedIn.
With well-defined strategies and precise execution, we continue building a promising future — and we look forward to seeing even more impact from this journey.
* Comparison between followers in March/23 and March/25. ** Comparison between the engagement rate in Jan/23 (6.7%) and Jan/25 (19.1%). *** Comparison between average impressions in February/24 and February/25.
Three years of success, measured and proven
