Braskem Content Marketing

Braskem Consistent digital presence and tailored messaging.

We defined a Branded Content strategy differentiated by digital channels. Each of the brand’s social media platforms was designed to reach a specific audience. As a result, we achieved the highest digital engagement among companies in the industry.

35 videos produced

+ 2,7 m video views

+ 152 k new followers on LinkedIn

+ 8,7 k new followers on Instagram

How does a brand position itself in an era with so many distinct social networks? Braskem needed to maintain brand consistency while, at the same time, communicating in a personalized way with its different audiences.

After an extensive study, we mapped user profiles across each digital channel, adapted formats, topics, and language, and created distinct editorial lines and effective communication methods.

By deeply understanding the audience and creating content that truly adds value, the result was a growing community that is genuinely engaged and immersed in the brand’s universe.