Como uma marca se posiciona em uma era com tantas redes sociais diferentes entre si? A Braskem precisava manter a sua consistência de branding e, ao mesmo tempo, conversar com os diferentes públicos que a acompanhavam de maneira personalizada. Após um extenso estudo, mapeamos os perfis de usuários de cada canal digital, adaptamos formatos, assuntos e linguagens, e criamos diferentes editorias e métodos eficazes de comunicação.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           

Compreendendo plenamente a audiência e criando conteúdos que agregam, o resultado foi uma comunidade crescente, que está verdadeiramente engajada e imersa no universo da marca.