EP 24 – Data and AI to drive real efficiency in Marketing

We welcomed Marcelo Passos, CEO of AlphaGo, for a conversation on how to turn data into value in a landscape where technology is increasingly fragmented — and pressure for results keeps growing. Throughout the episode, Marcelo shares AlphaGo’s AI adoption journey, talks about data organization, system integration, efficiency generation, and the challenges of scaling a data-driven startup. A straightforward discussion on how to connect technology, strategy, and real impact for both sides of the business.